Design process

For mover a decade, I have been using design to help businesses to tell stories, create better customer interactions, and enhance their design operations. I believe in a strong combination of design discipline and strategic thinking when untangling tough client challenges.


I start every project by reviewing and analysing industry competitors, relevant projects and suitable references. Then I feed back to the client in a way that moves their understanding forward.


Once information has been supplied to shape by the client, I explore all possibilities. Initial ideas and concepts are presented for the client’s review. 


Once a decision is made in which direction to develop, a more refined concept will be presented to the client. We will also discuss in more details, functions and features. 

Final design

The final solution will be delivered, hitting the deadline. 

My story

Brand Strategy
Editorial Design
Motion & Animation
Team Lead
UI/UX Design
Visual Identity

Design strategist and creative director with a broad range of design and leadership experience including product design, branding, advertising and marketing communications; delivering creative concepts and compelling visuals that are on strategy for print, digital, and social media campaigns.


I have a proven ability to take ideas to market across a broad spectrum of industries. I have led design teams, built marketing campaigns from the ground up and have delivered on products/brands that millions of people use every day.

I enjoy working with new technologies, and interpreting emerging social and business trends to deliver what is next. My passion is design innovation and I have a proven history of using research and design to uncover new ideas; zooming from the thinking big picture to driving execution.

I love building, inspiring, and managing diverse design teams for a variety of design and business challenges. I am a strong communicator and storyteller capable of driving change throughout an organisation at the executive and team level. Using design to humanise technology products and organisations is what drives me every day.

After more than 10 years of working for brand agencies, small businesses to large corporations (B2B & B2C Marketing) and executing many commissions as a freelancer, I am competent in all of the design phases from conception to guidelines and able to shift gears rapidly from thinking about the tiniest details to the overall direction of what I am working on. I deliver elaborate, functional and reliable solutions over diverse media ranging from high-quality print to user-friendly interface and motion design.

My main area of expertise is editorial design, corporate image and communication having an intuitive sense of what is clear, clean and beautiful. However, I always had a fascination with visual storytelling. I have recently gravitated towards motion graphics and video editing. My goal is to improve the user experience, help reduce the cognitive load, and extend the capabilities of communication via design alone.

I have participated in many successful design projects working for clients such as Rundfunk-Sinfonieorchester Berlin (RSB, Radio Symphony Orchestra Berlin), Spy Museum Berlin, a publicly owned real estate company Gesobau (Berlin city quarter Märkisches Viertel) and Deutsche Olympische Sportbund (DOSB, German Olympic Sports Confederation), an online jewellery shop Valmano, a video game developer Wargaming Europe SAS (Paris, France), an American e-commerce company Wayfair, and Customer Alliance – a SaaS solution provider for the B2B market.

The role of a creative digital designer is fluid and multidisciplinary, qualities that suit me as I like to be constantly challenged and see where that might lead.


Brand Strategy

Content Marketing

Editorial Design

Fair & Events


Motion & Animation

Team Lead

UI & UX Design

Visual Identity

Core Skills

Technical Skills

Advanced knowledge of industry-standard software; Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe After Effects, Adobe Premiere, and Acrobat Professional. An understanding of HTML, CSS and the use of content management systems such as WordPress. Fluent in Mac & PC.

Artistic Background

Sketching is a vital tool for the artist and designer to communicate ideas. As a professional, I bring a background of relevant work experience and knowledge of different art techniques to whatever design I create. I am skilled in working with typography, colour, image and layout. 

“I understand art as innovation, fluid matter without clear boundaries that spills out over all walks of life and all types of human experience. Like water, it takes bits and pieces from different areas and never gives back what it took in the same amount and order. This randomness, apparent chaos, and chance are the sources of its creativity.” 



My Articles


Whether you’re interested in my artwork, thinking about sprucing up an existing design or hiring me, I’d love to hear from you. Let’s talk and see if we can make something work.

To inquire regarding purchasing or commissions please email using the form below.