Wargaming Universe

Branding / Wargaming.net / 2017

Wargaming is an award-winning developer and publisher of online games with European headquarters in Paris, France. Delivering legendary games since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 5,500+ employees in multiple offices around the world.

Over 200 million players enjoy Wargaming’s titles, including the top-of-the-line projects World of Tanks, World of Warships, World of Tanks Console, and World of Warships Legends, across all major gaming platforms.

Gamescom (Cologne, Germany 2017)

Wargaming Experience is a series of annual events for the video game industry presented by Wargaming.net used to reveal and advertise Wargaming’s games and game-related merchandise like World of Tanks (WoT), World of Warships (WoWS), and World of Warplanes (WoWP).

The event is open to the public and showcases various panels and many game activities for players and military fans.

Wargaming Experience is a series of annual events for the video game industry presented by Wargaming.net used to reveal and advertise Wargaming’s games and game-related merchandise like World of Tanks (WoT), World of Warships (WoWS), and World of Warplanes (WoWP).

The event is open to the public and showcases various panels and many game activities for players and military fans.

Inspiration for branding

The creative team at the Wargaming Europe studio was tasked with developing branding for the “Wargaming Experience” event. We started our work by creating a logo, which had to refer to the already existing brand. While working on the logo and other graphic elements, we were inspired by topographical maps, army stencil fonts and camouflage patterns.