The Berlin city district Märkisches Viertel
Brand ID / REALGESTALT GmbH / 2014
In 2014 Märkisches Viertel, a Berlin residential neighbourhood, celebrated its 50th anniversary. On that specific occasion, the branding agency Realgestalt was asked by Gesobau AG, a social residential real estate developer, to create a compelling corporate design for the district. The aim was to boost its identity as a unique brand among other Berlin’s neighbourhoods.
Back then, I had the pleasure to work at Realgestalt as an intern graphic designer. The project was complex and required many visual applications. My role was therefore to support the design team in creating and executing design concepts as well as maintaining visual appearance, usability and brand continuity. We did the branding, editorial, advertisement, both print and digital design; i.e. web design, design of an event centre “Viertel Box”, posters, leaflets, stickers, merchandising material and give-aways, guidelines: layout, print file production and infographic design: communication matrix.
In 2014 Märkisches Viertel, a Berlin residential neighbourhood, celebrated its 50th anniversary. On that specific occasion, the branding agency Realgestalt was asked by Gesobau AG, a social residential real estate developer, to create a compelling corporate design for the district. The aim was to boost its identity as a unique brand among other Berlin’s neighbourhoods.
Back then, I had the pleasure to work at Realgestalt as an intern graphic designer. The project was complex and required many visual applications. My role was therefore to support the design team in creating and executing design concepts as well as maintaining visual appearance, usability and brand continuity. We did the branding, editorial, advertisement, both print and digital design; i.e. web design, design of an event centre “Viertel Box”, posters, leaflets, stickers, merchandising material and give-aways, guidelines: layout, print file production and infographic design: communication matrix.
Communication matrix
Design guidelines
Viertel Box
Since spring 2014, the VIERTEL BOX on Wilhelmsruher Damm has been a new meeting place, event venue and exhibition space for all residents of Märkisches Viertel and guests from all over Berlin, which is as diverse as the Märkisches Viertel itself.
Viertel Box
Since spring 2014, the VIERTEL BOX on Wilhelmsruher Damm has been a new meeting place, event venue and exhibition space for all residents of Märkisches Viertel and guests from all over Berlin, which is as diverse as the Märkisches Viertel itself.
Merchandise Branding
The candy box is one idea to increase brand awareness among locals and visitors.
Candies with the Märkisches Viertel logo in dozens of textures and colours express the heart of a dynamic brand based on simplicity, variety and change.
Merchandise Branding
The candy box is one idea to increase brand awareness among locals and visitors.
Candies with the Märkisches Viertel logo in dozens of textures and colours express the heart of a dynamic brand based on simplicity, variety and change.
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