Rundfunk-Sinfonieorchester Berlin

The Rundfunk-Sinfonieorchester Berlin (The Berlin Radio Symphony Orchestra) is a symphony orchestra comprised of excellent professional musicians committed to widening access to classical music. Until very recently the orchestra has been conducted by Marek Janowski, now succeeded by Vladimir Jurowski. It gives concerts at various locations including the Konzerthaus Berlin and the Berliner Philharmonie.

When we first saw the RSB in action we were surprisingly touched by their performance. The environment, the look, the sound and the feeling, it was all about the music, the music was everything. From that moment on we decided to place emotion at the core of the marketing campaign. The feelings invoked by the music, however, are short lived and of an entirely personal nature, different for every individual listener, depending on his cultural and biographical background. We have therefore tried to capture and retain them in the RSB logo using a combination of light and colour and the transition between sharpness and blur.

There was a need not only to create a strong, professional brand that would help them secure corporate support, but also to attract a new, wider audience. Following the creation of the logo, brand guidelines were developed to include areas such as font and logo usage, colour palettes and a range of visual applications. “Das Wesentlische ist die Musik. Das Wesentlische ist die Emotion” (“All that matters is the music. All that matters is the emotion”) is their new motto, and befitting of their ambition to bring their delicious music to people and spaces around Europe.